Working together, we can end the tobacco epidemic.
If we choose to, we can end the tobacco epidemic in this country. But it’s going to take all of us—parents, teachers, health care providers, communities, states, schools, and policymakers—supporting policies, programs, and media campaigns that prevent tobacco use by youth and young adults.
Policies and Programs? Which Works Best?
There are effective policies and programs that prevent young people from using tobacco. Policies and programs that contain several parts working together to make tobacco use more difficult and less accepted are the ones that work best.
Policies
Policies are very effective because they can change the environment so that choosing a tobacco-free life is encouraged and supported. Government and private entities have implemented a number of policies that are effective in preventing youth tobacco use.
Here are some policies proven to work best:
- Make tobacco products less affordable.
- Restrict tobacco marketing.
- Ban smoking in public places—such as workplaces, schools, day care centers, hospitals, restaurants, hotels, and parks.
- Require tobacco companies to label tobacco packages with large, graphic health warnings.
Programs
Many states and communities have programs to prevent tobacco use by young people. The most effective ones combine several elements; include evidence-based curricula in secondary schools; work with policies; and influence people at work, at home, in school, in health care settings, and in public places.
Mass Media Campaigns
Mass media campaigns against tobacco use—most often TV ads—have proven very effective at helping prevent tobacco use by young people. Studies show that teens respond most to ads that trigger strong negative feelings, such as ads about how smoking and secondhand smoke harm health and ads that expose the tobacco industry’s marketing strategies that target young people.
Even ads that are designed for adult audiences help reduce tobacco use among young people. Every 3 or 4 years, new groups of children and teens reach the age where they are vulnerable to influences encouraging them to smoke. To be effective, mass media campaigns must be repeated so they will reach new vulnerable populations.
Parents - How You Can Help
You can help your children make healthy choices about tobacco use. Try these tips.
Tell them:
- Key facts about tobacco
- You don’t want anyone—including them—to use tobacco in your house or car.
- You expect they will never use tobacco, or will stop using it.
Help them:
- Cope with their problems.
- Refuse tobacco.
- Quit if they’re current users.
Make sure you:
- Know what they’re doing and who their friends are.
- Network with other parents who can help you encourage children and teens to refuse tobacco.
- Encourage your children’s schools to enforce tobacco-free policies for students, faculty, staff, and visitors both on campus and at all school-sponsored events off campus.
- Enforce movie age restrictions—and discourage teens from playing video games or using other media that feature smoking.
- Never give tobacco to children or teens.
- Set a good example by not using tobacco yourself.